5 subscription metrics every startup should track
The five metrics that give small teams control of SaaS spend and renewals.
These simple metrics keep SaaS spend visible and help you act before renewals roll in.
1) SaaS spend % of revenue
A clear signal of affordability and trend over time. Track current month and a three-month rolling average.
2) Seat utilisation
Active users versus paid seats. Look for tools where usage has dropped or where viewer roles would be enough.
3) Renewal pipeline
Renewals due in the next 30, 60, and 90 days with owners and a next action. This prevents last-minute decisions.
4) Category overlap
Number of tools per category such as analytics, docs, video, AI credits. Consolidation often cuts cost and noise.
5) Cost per employee
A rough benchmark to spot outliers by team or function. Useful when planning hiring or new tools.
Crodor keeps these metrics visible without spreadsheets.
